Avenue Theaters Technical Lead, Dan is a bit of a nerd – and spends his time talking technology - a lot!

An industry veteran and the founder of sister company AVI Consulting, Dan is the technical designer for Avenue Theaters. He focuses on the technology and project management of our design projects. Dan works closely with architects, general contractors, and audio & video installers to ensure that the very best products and system designs are delivered to the client. He ensures that the fewest possible compromises between interior aesthetics and technical performance are taken.

Dan began his career in the electronics industry in his late teens. Driven by curiosity and passion for technology – aka techie to the core - he was employed by both national and specialized independent retails for consumer electronics. In 2009 Dan co-founded a residential-specialized installation firm, Sublime Integration. Dan has received many international recognitions for technical audio & video design and is the recipient of Ten CEDIA awards.

Avenue Theatres Design Lead, Sheba is the founder and principal designer of sister company, Red Theory. Recognized as an industry visionary with a keen eye for contemporary design, Sheba has developed award winning home theaters, media rooms, wine cellars, and entertainment spaces throughout North America.

Sheba has a passion for fine art and comes from a family filled with creativity; her grandfather was a Chinese calligraphy painter and father was a professional commercial photographer. Sheba studied architecture and design, and her schooling helped cultivate her artistic ability and vision.

Sheba has been recognized with eight CEDIA “Best Home Theater” design awards and has received many international recognitions one of which is for “Best Seating Design.”

While juggling the many hats worn as a design principal, Sheba is an active runner and has a passion for travelling. She is a busy mom to Kaidan and Alexa as well as partner in crime to Paul.